How your brain chemistry works against you and what to do about it
Published: Thu, 12/04/14
Hey there, writers, Since announcing our limited-time Any Friend of a WriteByNighter offer, with which you and your friends get coaching sessions FREE, we've heard from many of you who are wondering why we chose to make this offer available now instead of in January when New Year's resolutions are sure to kick writers into high gear. It's a fair question to which there's a
simple answer: New Year's resolutions don't work. According to "The Science of New
Year's Resolutions: Why 88% Fail and How to Make Them Work" (spoiler alert: you don't!), "Research suggests that willpower itself is inherently limited, and that our January promises fail in large part because the brain wasn’t built for success.” So there you have it, folks. It's not you; it's your brain chemistry. Humans are just not wired for New Year's
resolutions. Now, this doesn't mean you shouldn't go for what you want. On the contrary, you absolutely should! But take those steps now instead of in a month when the post-holiday adjustment and, oh yeah, your pesky brain chemistry pretty much guarantee failure. To increase your chances of success, the article suggests: 1. Pick only one goal - May we recommend that it be writing-related? 2. Make it a tiny habit - How about coaching once/month? 3. Get some accountability - Guess what? It's built right into coaching. 4. Seek out support - You're in luck. Supporting writers is what we do! There's still time to take advantage of our Any Friend of a WriteByNighter offer, 16 days to be exact. First, learn about the offer here, then share this offer page with all the writers you know. It's that simple to finally achieve your writing goals, save big in
the process, and pay it forward to the writers in your life. How's that for holiday cheer? Let's make it happen, Justine
Justine Tal Goldberg Owner, WriteByNight P.S. If you know someone who might benefit from today's message, please feel free to forward this email along to them. Go on, help a writer out. P.P.S. Some good stuff over on the WBN blog this week: literary people on unlikable characters and 12 Pennsylvania resources for writers.
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